COURSERA
Marketing Operations Business Partner
Position Overview
Coursera is seeking a Marketing Operations Business Partner to drive operational excellence and strategic support across marketing initiatives. This role serves as a critical bridge between marketing teams and business operations, ensuring seamless execution of campaigns, programs, and data-driven decision making. The ideal candidate will combine technical expertise with strategic thinking to optimize marketing processes, manage technology stacks, and deliver actionable insights that drive business growth.
Key Responsibilities
Partner with marketing leadership to develop and implement operational frameworks that support strategic marketing initiatives and drive business growth
Design, optimize, and maintain marketing processes and workflows to improve efficiency, reduce bottlenecks, and ensure scalability across teams
Serve as the primary point of contact for marketing technology stack management, including Salesforce, marketing automation platforms, and analytics tools
Lead cross-functional projects that require coordination between marketing, sales, product, and data teams to deliver integrated campaigns and programs
Develop and maintain dashboards, reports, and analytics that provide actionable insights into marketing performance, campaign effectiveness, and ROI metrics
Manage marketing operations budget, resource allocation, and vendor relationships to optimize spend and maximize program impact
Implement data governance standards and ensure data quality, integrity, and compliance across all marketing systems and platforms
Drive adoption of best practices in marketing operations, including lead management, campaign tracking, attribution modeling, and performance measurement
Facilitate training and enablement programs to ensure marketing teams effectively utilize tools, processes, and resources available to them
Identify opportunities for process automation and system integrations to streamline workflows and reduce manual effort across marketing operations
Collaborate with business intelligence teams to define key performance indicators (KPIs) and establish measurement frameworks for marketing activities
Support marketing planning cycles by providing operational insights, capacity analysis, and resource recommendations to leadership
Manage stakeholder communications and project status updates, ensuring transparency and alignment across all levels of the organization
Conduct regular audits of marketing processes and systems to identify gaps, risks, and opportunities for continuous improvement
Champion a culture of data-driven decision making by socializing insights, trends, and recommendations based on marketing performance data
Required Qualifications
Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred
5+ years of experience in marketing operations, business operations, or program management roles within technology or education sectors
Proven expertise in marketing technology platforms including Salesforce, Marketo, HubSpot, or similar CRM and marketing automation systems
Strong analytical skills with demonstrated ability to translate complex data into actionable insights and strategic recommendations
Experience managing cross-functional projects with multiple stakeholders, competing priorities, and tight deadlines
Deep understanding of marketing metrics, attribution models, funnel optimization, and performance measurement methodologies
Excellent communication and presentation skills with ability to influence and build consensus among diverse audiences
Proficiency in data analysis tools such as Excel, Google Sheets, SQL, Tableau, or similar business intelligence platforms
Track record of driving process improvements and operational efficiency through automation, standardization, and best practice implementation
Strong project management skills with experience using Agile, Scrum, or other structured methodologies
Ability to work independently in a remote environment while maintaining strong collaboration with distributed teams
Experience with digital marketing channels including email, paid media, content marketing, and social media platforms
Knowledge of data privacy regulations (GDPR, CCPA) and experience implementing compliant marketing practices
Demonstrated ability to manage budgets, forecast resources, and optimize spend across multiple programs and initiatives
Passion for education technology and commitment to Coursera's mission of providing universal access to world-class learning
Required Skills & Expertise
Core Technical Skills
Marketing Operations
Project Management
Data Analytics
Cross-functional Collaboration
Salesforce
Marketing Automation
Process Optimization
Stakeholder Management
Program Management
Google Analytics
Campaign Management
Budget Management
Marketing Strategy
Agile Methodology
Communication Skills
Preferred Additional Skills
SQL
Tableau
Marketing Technology Stack
A/B Testing
Lead Management
CRM Systems
Data Visualization
Reporting
Change Management
Business Intelligence
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Compensation & Benefits
US Zone 3
CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
$108,680 - $135,850
US Zone 4
All other U.S. states
$101,080 - $126,350
Total Rewards Package Includes:
Base Salary + Annual Bonus Program + Equity (RSUs)
Additional Benefits & Perks
Competitive base salary with annual bonus program and equity compensation (RSUs)
Comprehensive health, dental, and vision insurance coverage for employees and dependents
401(k) retirement plan with company matching contributions
Generous paid time off including vacation days, sick leave, and company holidays
Parental leave programs supporting new parents during critical family transitions
Professional development opportunities including free access to Coursera courses and learning programs
Remote work flexibility with home office stipend and technology support
Employee wellness programs including mental health resources and fitness reimbursements
Collaborative and inclusive work culture committed to diversity, equity, and belonging
Opportunity to make meaningful impact in education accessibility and lifelong learning globally
Recommended Coursera Courses
Program Management Fundamentals
Essential skills for managing marketing programs and cross-functional initiatives
Google Data Analytics Professional Certificate
Master data analysis, visualization, and reporting for marketing operations
Learning How to Learn
Powerful mental tools to master complex marketing technologies and processes
Equal Employment Opportunity
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org
Privacy Notice
For California Candidates, please review our CCPA Applicant Notice. For our Global Candidates, please review our GDPR Recruitment Notice. By applying to this position, you acknowledge that you have read and understood Coursera's privacy policies.
© 2025 Coursera Inc. All rights reserved.
This job posting is for informational purposes. Please visit the official Coursera careers page to apply.
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